Art Direction
Social Status, looking for a story to tie in the cultural experiences that shed light on the positive of hard life experiences.
A short film for American retailer sharing a story for their collaboration on the Nike Mac Attack. A narrative on food stamps, finesse, and fun between the 1st and the 15th. As the protagonist is on his pursuit to get fresh. A lighthearted approach of speaking to the use of food stamps in the black community as a means to be resourceful; making something out of nothing.
A 4 part film and accompanying images to rollout the release of these Nike Mac Attack.