Creative Direction

The SickKids Hospital campaign, titled "Beacon of Light," introduced an innovative augmented reality experience that invited individuals to participate by sharing messages of hope, which would then illuminate a celestial constellation.

This inspiring initiative was born from the unique perspective of the children who rely on SickKids Hospital for their care. What made this campaign truly exceptional was its use of non-traditional mediums, demonstrating a commitment to pushing the boundaries of creativity and technology to convey a message of hope and unity. It served as a shining example of how innovation and compassion can come together to make a profound impact, shedding light on the unwavering strength and resilience of both the children and the community supporting them.