Creative Direction

In partnership with Livestock for Nike's Air Max Day, Kickback embarked on a unique campaign that captured the essence of Livestock's Air Max 1 Premium 'Blueprint,' a special release exclusively available in North America as part of Nike's 2022 Air Max Day lineup. This shoe celebrated its 35th anniversary by embracing its international allure.

Our campaign, designed to resonate with the youth, took a novel approach by inspiring them to break free from their confines and explore the boundless realm of self-expression. We encouraged them to unleash their unapologetic, authentic selves, symbolizing the ethos of Air Max Day. This vibrant campaign was prominently featured on Livestock's social platforms, serving as a dynamic promotion for the Air Max Day festivities.