Creative Direction

In partnership with ASICS, Kickback Run Club serves as a platform for mutual mentorship, where kids learn from mentors they can relate to, and mentors find inspiration in the presence of these remarkable young individuals.

The heart of this campaign was a series of captivating videos and photos, meticulously crafted to shine a spotlight on KBRC in 2021, in collaboration with ASICS. These visuals featured enthusiastic participants of the run club, gearing up for a new season of running adventures, where the community collectively pursued the unimaginable and celebrated the joy of running together.