Creative Direction

In collaboration with Livestock for Nike's Air Max Day in 2021, Kickback embarked on an exciting campaign that showcased the Nike Air Max Pre-Day 'Liquid Lime.' This exclusive release, available only in North America as part of Nike's 2021 Air Max Day lineup, marked a significant addition to the esteemed Air Max family.

Our campaign took a fresh and vibrant approach, featuring three talented young female dancers who used the power of movement to express themselves wholeheartedly in their art. Their spirited performance encapsulated the essence of self-expression, mirroring the spirit of Air Max Day itself. This dynamic and engaging campaign was prominently featured on Livestock's social platforms, serving as a captivating promotion for the celebration of Air Max Day in 2021.